✦ Plain-English Summary

Online Safety and Other Legislation Amendment (My Face, My Rights) Bill 2025

What it does

This bill makes deepfakes (AI-generated fake videos or images of people's faces) something the eSafety Commissioner can take complaints about and act on. Right now, deepfakes aren't specifically covered under Australian online safety laws, leaving a gap. The bill adds "deepfake material" as an official complaint category, similar to how the Commissioner already handles non-consensual intimate images and cyberbullying.

Why it matters

Deepfakes can be used to humiliate, harass, or defame people—and victims currently have limited ways to get them removed quickly or report them formally. This gives Australians a clearer path to get help when fake videos or images of their face are shared online without permission.

Key details

• The eSafety Commissioner will run a dedicated complaints system specifically for deepfake material
• The bill comes into effect the day after it receives Royal Assent (Parliament's final approval), so the new complaints system could start operating very quickly
• A second part of the bill (Schedule 2) also creates a new legal right to sue someone for wrongfully using or sharing deepfake material of you, giving people another tool beyond just lodging complaints

Official Description

Amends the: Online Safety Act 2021 to establish a complaints and enforcement regime for the non-consensual sharing of digitally altered or artificially generated audio or visual content that depicts a person’s face or voice without their consent (deepfake material); and Privacy Act 1988 to establish a cause of action for the wrongful use or disclosure of deepfake material.

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